Photo

Video

Graphic Design

about

A Versatile Creative

Short Story: Hi! I’m Kayla, a creative, creating content.

Long Story: Hi! I’m Kayla, a drone pilot / photographer / videographer / video editor / animator / graphic designer / social media manager / photoshop wiz / copy writer / artist.

My passion for content creation pushes me to embrace different techniques and learn new softwares.

I don’t create beauty because it already exists. I create content that captures beauty in a product, person, service, organization or thing.

2020 - Present

Freelance Photographer / Videographer

Self-employed

I have done photography in various industries including, corporate, events, stock, portraits, and graduations. Additionally, I am a certified drone pilot (Part 107) and have used my drone to get the perfect shot, which is especially needed for large group photos.

2021 - Present

Marketing & Communications Assistant

AESC / Bluesteps

In this role, I am a double assistant, working across two different teams/companies. For AESC, I set up a bi-weekly email newsletter, design various website content, create brand videos with animation and with interviews from members. I also photograph the conferences.

For BlueSteps, I created, crafted, and scheduled daily posts for LinkedIn and Twitter every month. I also wrote blogs, designed various graphics for paid ads, and created animation videos to increase brand awareness.

2021

B.A. in Communications

University at Buffalo, SUNY

Summa Cum Laude

Silver Arrow 1933

Congressional Art Award 2016

Kayla’s photo “Sunset Grill” won the local Congressional Art Competition. The nationwide contest recognizes high school artistic talent in each congressional district. This artwork by Kayla represented New York's 17th Congressional District in the United States Capitol building. Pictured with Congresswoman Nita Lowey

What is BlueSteps?

An essential marketing asset to help provide prospective customers with a clear understanding of what the service can do for them.

What is VeriBlue

An essential marketing asset to describe what the VeriBlue Digital Wallet is and how it can be useful for members.

What are the BlueSteps Executive Career Services?

I created this to introduce prospective customers to the service and how to sign up.

Sustaining Growth Conference Introduction

I created this for the 2022 AESC Global Conference in London to play as an opening welcome message for the event.

Six Steps to Career Success

A marketing asset for the Executive Career Services (ECS). This video takes you on a journey through the six essential steps to achieving your goals while showing you how the ECS advisors can help.

What is Leadership Intelligence?

Premiered at the AESC Global Conference in November 2023 as an opening welcome message for the event.

What are the benefits of being an AESC Partner?

I interviewed, recorded, and edited the video of AESC’s current partners. This was created to show prospective partners what they can get out of a membership with AESC.

What is the best part of AESC membership?

I edited this video with extra focus on keeping the viewer interested. The video is used to show prospective members what they can get out of an AESC membership as told from current members.

Infographic

I created this infographic to visualize a blog that promotes education programs.

Infographic

I created this infographic to visualize a snippet from AESC research to promote the report.

Social Media Post

I created this graphic as a way to celebrate hispanic leaders for hispanic heritage month

Paid Ad Graphic

Imagery I created that would be included in a series of various paid ad campaigns for BlueSteps

Infographic

I created this infographic to visualize a snippet from AESC research to promote the report.

Logo Design

A logo I designed for a new 3D printing company, Make Tech.

Logo Design

A logo I designed for a digital wallet for executives that was created by BlueSteps, Credivera and Mintz Group.